The most common misconception people have when seeing these images is that they are brothels, but in order to rent a room you must come in as a couple. There are 30,000 to 40,000 love hotels in Japan and they are used by just about every sort of couple… Young unmarried couples who live with their families until they get married, married couples who may live in very tight quarters with family, couples in extramarital affairs, and prostitutes with their customers.
You’ll be pleased to hear that Misty Keasler, quoted above, has published a book of her photographs, Love Hotels: The Hidden Fantasy Rooms of Japan. Among her subjects is the Hotel Adonis, Osaka, which offers patrons a Naughty Nurse Play Area and a Hello Kitty S&M Room.
Ms Keasler is interviewed here. Via Coudal.