The Bedlamite Solution
A Modern Interaction

Friday Ephemera

Leaf-blowing drama. || DIY policing. (h/t, Julia) || Needs more dress. || Near miss. || A masterclass in stealth redistribution. || He does this better than you would. || That’s exactly how I would’ve done it. || How deep are the oceans? || “Do you see this?” || Today’s word is oversharing. || An educator speaks. “I’m not anti-white,” says she. || A virtual 1950s electronic music studio. (h/t, Things) || Just tap it, he said. (h/t, STG) || Can pigs jump? || The progressive retail experience (or how to undermine a high-trust society). || “The propped-up people in Victorian ‘post-mortems’ look alive for a much simpler reason.” || A game about a very long baguette. || And finally, because you’d never, ever tire of it.


I know its creators think it is clever but all I get from it is a sort of prequel to A Clockwork Orange.

Lifted from the comments, where Stephanie is unimpressed by the latest advert for John Lewis home insurance, shared by fellow commenter John. It has to be said, the advert in question does seem to be sending messages that its makers, and executives at John Lewis, don’t quite understand. Presumably, the urge to seem trendy and affirm transgenderism – while coyly hiding behind the fig-leaf excuse that, well, some boys just like to vamp around in their mother’s clothes, so, hey, we’re not really being political – blinded them to other, perhaps more obvious construals. Given the attempt at woke messaging, it does seem odd to associate transgender people with juvenile roleplay, antisocial self-absorption, and gratuitously destructive behaviour. It’s almost funny, in a dark kind of way.

The advert – a theme of which appears to be “I’m fabulous, so fuck you and your possessions!” – isn’t going down terribly well with the department store’s customers, who, it seems, aren’t amused by the thought of their homes being wilfully trashed by an incredibly spoiled child in bad drag. Apparently, we’re meant to find the boy in the advert adorable and affirming. Not, say, selfish and malicious, and old enough to know better. Which is the actual effect.